Being a techy, you’re always expected to be a step ahead in your game. Especially when it comes to developing a website, not just any website but most importantly an ecommerce website. Depending on DIY platforms and their available themes, may initially seem a good option, but as your client’s requirements get complex, it might turn out difficult to handle and definitely time consuming. An ecommerce website, unlike any regular website requires much more that a homepage, some additional pages and few basic features. This website needs to grab customer’s attention, to buy the products and also should make it easy for them to find what they want, rather than going through a confusing website. Not only that, but you need a proper checkout structure with a payment gateway in place.
What are the 4 big challenges faced to build Ecommerce Websites using DIY Platform?
Challenge #1 Support
DIY platforms do not provide adequate support to its users. In case you have any issues with the use of their features or any policies, you have to rely on the user guides available. You are on your own to figure out things with a DIY platform. DIY word always tricks a person by making them believe that they have optimum skills which will help them create their own website, which is not only handy but exceptional than others, but they get misguided here.DIY platforms are built using a custom template and you do not have any option to design the website as you want it to look. You will have to select from pre-designed templates provided by the DIY platform which gives no uniqueness to the website.
Challenge #2 Budget
If you thought that these DIY platforms can be a cheaper alternative to build your client’s website, then rethink on that. There are only limited free plug-in and tools to choose from and definitely you cannot compromise on user experience for an ecommerce website. Not to forget those free templates might be quite common and your client comes to you, for something different and unique, which is not the run of the mill. To design and develop a website you need to think twice before you start depending on such a platform that does not promise absolute contentment for your clients. It is very important for our clients to know that DIY platforms do not have a good approach and is not a long-term solution for your clients as you will end up paying for add-ons and premium templates.
Challenge #3 Communication
The biggest challenge faced on an ecommerce website built using a DIY platform, is with regards to communication. You need to keep your users up-to-date with their orders and delivery. On DIY platforms it is very difficult to automate it. Doing it all manually kills the very purpose of an online store, that is expected to be fully automated. Messages are not automatically sent to customers when an event or action is recorded, taking into account their communication preferences and interests. Quality communication is vital for every company which is mostly missed out in a DIY platform.
Challenge #4 Maintenance and Updates
Let’s assume that you have successfully made a decent ecommerce website and worked your way out through the other 3 challenges. But what if after a year they come back to you for maintenance and updates or some glitches they might be facing. But by then, there are lots of changes on the DIY platform you had used earlier or say for example that DIY platform is unavailable for some reason. How are you going to then tackle that problem? It might cost you your client’s trust.
So now what can you do, start building an ecommerce website from scratch? Ummm…. No you don’t need to that because definitely there are flaws to that as well, let’s keep that for our next blog. But what you can do to fight these challenges is you can switch to an anti-DIY approach. Now you must be wondering what this new trend is, well it’s just the opposite of DIY, where you get things done by industry professionals and experts. Wait a second, do you also relate professionals and experts to expensive, and well I used to do the same unless I came across Storzb which provides online ecommerce solutions and products to their channel partners and affiliates at affordable prices. And you know what; you can be anyone from a web designer to an advertising agency to become their channel partners. Not just that, they provide fully automated and thoroughly tested solutions with ultra-fast execution. So when are you planning to take the big step towards transformation, go check what Storzb has to offer to you at www.storzb.com!