It is astonishing to see how ecommerce has changed the way business is done in India today. The growth of this ecommerce market in India has been majorly triggered by the increased use of internet and smart phones in the Indian market. As per reports driven by the ‘Digital India’ programme, in the month of September 2020 the total number of internet connections in India rose to 776.45 million. That makes it clear, that purchasing online has become a lot trendier.
Not only in India but ecommerce has been doing quite well globally and certainly it has proved to be quite rewarding to businesses that have adapted to it. Ecommerce has been thriving for quite a while now and there is an immense scope for it to grow, in the near future.
Today Covid-19 has changed consumer’s behavior, making it necessary for businesses to adapt to these changes and take a step forward towards taking their business online, yet, ensuring the good customer experience. A lot of micro, small and medium enterprises have turned towards ecommerce, due to this pandemic.
The revenue generated by Indian ecommerce has increased from US$ 39 billion in 2017 to US$ 120 billion in 2020, with a growth rate of 51 per cent being the highest globally. With 5G being launched this year in India, we have high hopes for the ecommerce market.
This industry is constantly changing. A lot of new trends have been coming in; there is a need to ensure that everyone around the globe can have a good experience, while purchasing products or services. Some of these trends that are booming in India currently are listed below.
1. Ecommerce not only supports B2C but B2B businesses as well
Ecommerce is not just about B2C, it is also about B2B. The B2B sales through ecommerce are estimated to grow by $6.6 trillion this year globally. Being a B2B dealer, make sure, your online store allows the provision for bulk orders, discounts on bulk orders, credit limit tracker, invoicing and ability to repeat that order. If all these features are there on the ecommerce store, you are on your way to success.
2. Ecommerce Automation is your key element to business online
Automating the ecommerce store frees up more resources and employee’s time. It saves time for processing orders, which can be then utilized to improve sales. Ecommerce automation has no limit. Our Storzb offerings ensure that all our ecommerce products are fully automated.
3. Communications is the key, to a seamless customer experience
With the change in consumer’s behavior, remote communication has become a new trend in the ecommerce industry. You need to constantly communicate with the consumer, through emails and sms, with regards to their orders. That will improve their experience with your store.
4. Shoppers look for add-ons
Online shoppers want additional features like gift wrapping, special notes, etc to be added along with products that they can choose from. Providing these options will grab attention of your customers.
5. Shipping Fulfilment
With the growth of ecommerce globally, it is very necessary to reach out to a wide audience, by providing shipping to remote areas. For this, a store must tie up with multiple shipping providers that cover maximum areas. Our Storzb platform provides tie-ups at pre-negotiated rates, with multiple shipping providers which provide a reach of 27000+ pin codes throughout India.
6. Give the right information at the right time
Shoppers tend to do a decent amount of online research before buying an expensive product. Hence, it is very important to be found, on Google search, social media or anywhere where your clients are. If you provide them with the right information, when they are looking for it, there are more chances of them buying that product from you. Storzb provides Facebook pixel which helps you follows up better with the customers.
Definitely in the near future there will be many new upcoming trends in the Indian ecommerce market. Ecommerce in India has been growing in the upward direction and is expected to become the second major Ecom market globally after US by 2034. With improvement in technology, a lot of revolutions like online payments, hyper-local deliveries, analytical report for customer engagement and online ads, will contribute further to the growth of ecommerce sector. This growth will in turn result in increase in employment opportunities, as well as increase in revenue and provide better products and services to end consumers, in long run. With 5G network, there will be an increase in the use of smart phones by 84 per cent, to reach 859 million users by 2022.