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Top 9 Things to Consider When Choosing an Ecommerce Platform

If there were any doubts about E-commerce's long-term viability, the Covid-19 incident has put an end to that discussion. Businesses have chosen to go online to survive, now that the virus has hit them so hard. Consumers enjoy online purchasing, since it ensures that they are fully secured, while yet, receiving delivery of what they require at their home.

As a result, web designers are in higher demand to create strong e-commerce websites with a user-friendly interface. However, as a web developer, you must employ the proper platform to do it. In this article, we'll go over a few aspects that a web designer should consider, while choosing the right e-commerce platform.

1.Strong Catalog

The heart of an e-commerce store's inventory is its product catalogue. You should check to see if the catalogue is simple to update and easy to understand for someone who does not have a lot of technical skills. But, more crucially, a web developer must determine whether the product catalogue satisfies the company's needs. If your project is for the apparel industry, for example, your product catalogue must include a feature for them to add colors and sizes to choose from. Product bundles – which means selling a number of products or services as a single combined product or service package, usually at a combined discounted price, and cross-linking between product pages - refers to the process of linking between two different yet related products that go well with each other usually done to increase sales, are two more examples. So in simple terms a product catalogue must suit well to a business because that’s where the sales will happen

2.Flexible pricing

Your client, who is the business owner, would want to be able to run promotions, sales, and discounts with ease, but that's not all. Another factor to consider is multi-currency support, as the geographic location of the user changes the website should adapt to that location’s currency accordingly as well as their taxations if applicable, if it is supported in that country as well.

3.Integrations

Integrations and plug-in are another important feature to consider when comparing e-commerce platforms. Because not all platforms support every integration, make sure you fully comprehend your client's business needs, before evaluating the available features and capabilities.

Some important integration to keep in mind when developing an e-commerce website are:

·         Shipping & Logistics

·         Payment Gateway

·         Email & SMS services

·         Social Media

·         Analytics

·         SEO

4.    4.User Experience (UX)

According to research, the quality of a brand's user experience will be more essential than price and product as a significant differentiator in the coming years. Consumers today want to shop in engaging, immersive places rather than just buying items. So simple, yet elegant interfaces are all the hype these days.

5. Flexible shipping

In recent years, shipping demand has shifted dramatically. The customer expects items to be delivered the same day or the next day, after they have been purchased. Businesses also desire to have multiple shipping options from which to pick based on pricing and service. Not only that, but this capability should be completely automated so that the vendor can devote his or her attention to more vital activities.

6.Order Management System (OMS)



Determine that an Order Management system is in place and that it is simple to use. It should be quick to use and processes orders, saving them time.

7.Customer Rating

Customer review systems that are built into an e-commerce website or third-party integrations that allow for customer ratings and reviews can have a significant impact on your client’s conversion rate.

8.Headless commerce

Headless commerce is an e-commerce architecture in which the front-end is detached from the back-end commerce functionality and can thus be updated or edited without interfering with the front-end. Voice-assistant gadgets and smart wearables are projected to boost commerce revenues. You'll need a platform that allows your client to distribute e-commerce activity across several touch points. A headless trade is the only way to achieve it.

9.Single customer view

Your client can use this tool to keep track of their consumers and their communications across all channels. It also lets your client see what their prospects are purchasing.

These are some considerations to make when selecting an e-commerce platform for a client's website. You'll need to make sure that all of the features you desire are combined onto a single platform that is simple to integrate. Because if a developer discovers that a feature cannot be incubated halfway through the development of a website, it might be a nuisance. So, before you get started, do some homework. One of the platforms I've come across is Storzb, which is incredibly simple to use and, more significantly, you won't have to worry about designing or developing an e-commerce website because they'll take care of everything from design, to integration, to support. They will essentially be your team, but they will not be on your salary. Isn’t that fantastic? You can learn more about them at www.storzb.com. I will see you in my next blog!


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