Here goes the red carpet and drum roll…. Welcome to the E-commerce Boom!
Here’s the Good news! E-commerce is skyrocketing in India. Thanks to the data from Statistic, the revenue from it will reach a value of $79.5 billion US dollars by 2025.
So, now is the time to put it to maximal use. But how do we do it? Do you want to know?
Here are some questions that your clients might throw upon you:
What to do - All business sizes, small and big, have excellent prospects provided the right e-commerce platform is chosen.
What’s an e-commerce platform - It helps businesses create an online presence and leverage it to
boost their business.
Why Choose it? - It is the center for your online store where everything from
marketing, payment, and inventory, is controlled. Hence it is essential to
choose the right e-commerce platform
that you can rely on.
Who to Choose? It is up to you to choose what you feel is the best. However, comparing the key players can help zero down on the best platform
that suits your needs.
A Quick Comparison to Help
1. Shopify
For starters, it is a global player that
is making its presence felt in India too. It is robust with many features and
offers multi-channel selling. Shopify can handle all aspects of the online
business from sales, marketing, payment processing, and more. It is a
user-friendly DIY platform, and even those with no technical knowledge can easily
handle it. However, it is not very customizable and flexible, which takes away some of the shine.
Additionally, if you choose to migrate to another platform later, this can give you some headaches!
Pros
•
Customisable templates, themes, and add-ons
•
A rich collection of
third-party free and paid add-on libraries
•
Supports SEO indexing
and crawling
•
Different channels of
communication with customer support like chat, phone, or email
•
Multichannel and
integrated sales via social media, marketplaces, etc.
•
Flexible
pricing
•
More than 15 payment
gateways
Cons
•
It is a little
expensive compared to other platforms
•
It has fewer customisation features
•
Migrating to a
different platform is not easy as it is not flexible.
•
It can
be used only for selling products; it is not a content management system and
cannot add content like videos.
•
Instances of data
breaches have raised concerns about data security.
• The customer support is not very knowledgeable and does not offer great help.
2. Wix
Wix is popular too. If the ease of
setting up is what your client wants, then it is a great choice. It comes with
a website builder that is easy to use and customisable. It also offers domain registration, web hosting and can
build websites for free with basic features. That’s not all; it has many
helpful features like merchant order tracking, online payments, Omni channel
selling, etc. Like other platforms, this too has its fair share of cons, making
it unsuitable for large websites.
Pros
•
Offers more than 500
templates with various categories based on the business you are setting
up
•
It has
many powerful apps with download rates and ratings that help its functionality.
•
Boosts SEO by
leveraging the SEO features of the platform
•
The help center of
WIX has articles, guides, and information on various concepts.
•
The support team can
be reached via phone or call back.
Cons
•
Limited payment
gateway integration
•
By default, it is not
mobile responsive
•
It is not very
scalable
•
The inventory
tracking tool is primitive
•
If a free plan is
opted for, then it forces the Wix brand
on users
•
There is no unlimited
bandwidth or storage option
• Achieving SEO is not easy
3. Storzb
If it is dependability that you are
looking at, Storzb is your thing. Not just that, it is affordable and offers
fully automated eCommerce solutions through affiliates and partners. It has
everything you look for when it comes to online selling. It is feature-rich and
is an ideal solution for both small and large businesses. The best part is that
the users do not have to worry about building websites, hosting, Facebook
Pixel, Google Analytics, and integrating alerts. Everything is taken care of by the platform as it
offers end-end solutions. So it is less work with more rewards.
Pros
•
Fully automated,
including automation in order processing
•
Affordable solutions
that serve many industries
•
Complete end-to-end
ownership of creating the online platform for its clients
•
More than 30 partner
tie-ups to ensure PAN-India reach
•
Services more than 97
industries cutting across various sectors and domains
•
Innovative solutions
with a continuous improvement on its processes by a knowledgeable and
experienced team
•
Limitless support
during the entire process of the transaction
•
Complete transparency
in execution
•
Knowledgeable and
experienced team
•
Anti-DIY approach,
the set-up is handed over to your clients in a platter.
•
Your clients don’t
need to have any technical knowledge.
•
It helps
you tie-up with the correct logistics, payment
gateway and communications partner.
•
All providers are
pre-integrated.
Cons
•
There is no DIY
option, so not for people who want to
get their hands dirty.
•
The platform does not
serve clients directly. Instead, the products are distributed through affiliates and channel
partners. This is a favourable option as most often than not, clients prefer to
approach an agency for their needs.
Now that you have taken a look at the best three in the business choose wisely. Remember, every platform has its pros and cons, and it is critical to choose the right one based on your requirement.
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