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Give An Emotional Touch To Customers In An Online Store

  What do you think is a major factor in making a buying decision?  If you think it's the quality of the product or service, you are right and wrong.   Right because the quality does make a difference and wrong because sometimes we even end up buying a thing of poor quality, isn't it?   So, what makes us take the plunge? An impulse! As per a Harvard study, 95% of all buying decisions are done impulsively, be it offline or online. It happens in the subconscious mind, and customers do not even realize it.  Then, are you wondering how to make an emotional impact on a customer in an online store?   The cat is out of the bag! To invoke this state of mind in an ever-competitive market, retailers and businesses are resorting to creating emotional experiences to engage their customers.    What a customer truly values is how the brand makes them feel. This is the basis on which they make positive purchasing decisions; it is also likely to le...
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A Top-Notch Comparison of Key Players in E-commerce Platforms

We are living in the day and age that is witnessing a massive e-commerce revolution. From being just a ‘thing of convenience,’ e-commerce has slowly become a way of life.    Here goes the red carpet and drum roll…. Welcome to the E-commerce Boom!   Here’s the Good news! E-commerce is skyrocketing in India. Thanks to the data from Statistic , the revenue from it will reach a value of $79.5 billion US dollars by 2025.    So, now is the time to put it to maximal use. But how do we do it? Do you want to know?   Here are some questions that your clients might throw upon you: What to do - All business sizes, small and big, have excellent prospects provided the right e-commerce platform is chosen.  What’s an e-commerce platform - It helps businesses create an online presence and leverage it to boost their business.  Why Choose it? - It is the center for your online store where everything from marketing, payment, and inventory, is control...

5 Reasons Why Automation of Shipping is Significant

  The order fulfilment industry is not shy of using the latest technology. The evidence of this fact is the barcode scanners, chat bots, robotics, and more. The supply chain is making use of technology to optimize the processes. Shipping, one of the most expensive components in order fulfilment, leverages automation by using an automated shipping system. Here are some reasons why automation of shipping is significant.    What is Automation in Shipping? Automation in shipping uses automation systems to replace wholly or partially some processes and procedures of commercial shipping. That means, when new orders are placed, automation takes care of choosing items from the warehouse or inventory, package them and deliver it to the customers.  Automating the shipping process has many benefits, but most importantly, it gives you a big lead in terms of speed,  compared to your competitors. The manual tasks involved are eliminated or reduced drastically so that...

An awesome way to automate communication for E-commerce websites

  What if we told you that, one can reduce the transaction processing time from 30-45 mins to 3 mins by automating communication on an E-commerce platform? Interesting right? Read on... In today's digital age, marketing and selling have changed and evolved. A manual process involving calling clients, creating invoices, sending payment receipts, and cancellation, and processing refund can now be automated. The real world is now in online business, where you can connect with customers instantaneously. As a result, marketing agencies are always looking for new ways to grow their businesses, and one of them is by automating communication for their ecommerce clients. What does it mean to Automate the Communication process? Addition of simple pre-integrated tools to an E-commerce site aiding it to send SMS alerts, instant emails, connect with customers while the customer is making his purchase on the portal. Why Automate? Technology has made life instant. With decreasing atte...

Top 9 Things to Consider When Choosing an Ecommerce Platform

If there were any doubts about E-commerce's long-term viability, the Covid-19 incident has put an end to that discussion. Businesses have chosen to go online to survive, now that the virus has hit them so hard. Consumers enjoy online purchasing, since it ensures that they are fully secured, while yet, receiving delivery of what they require at their home. As a result, web designers are in higher demand to create strong e-commerce websites with a user-friendly interface. However, as a web developer, you must employ the proper platform to do it. In this article, we'll go over a few aspects that a web designer should consider, while choosing the right e-commerce platform. 1. Strong Catalog The heart of an e-commerce store's inventory is its product catalogue. You should check to see if the catalogue is simple to update and easy to understand for someone who does not have a lot of technical skills. But, more crucially, a web developer must determine whether the product catalo...